Event Information
Wednesday, May 20, 2026
Kutztown University – McFarland Student Union Building
8:00 am - 11:30 am
The Culture Equation: How to Build Intentional Cultures That Power Strategy and Accelerate Performance
How can you accelerate performance on your business strategy? The answer might surprise you. Your strategy may be brilliant, but without an intentional culture to back it up, it’s simply a piece of paper on the shelf. For 15+ years, Dr. Kriegel has been guiding global, national, Fortune 100 and other organizations across finance, technology, real estate and healthcare industries on how to create intentional cultures that power your strategy and accelerate performance.
Kriegel’s message revolves around taking the ‘woo’ out of culture change with her scientific model of culture transformation called The Culture Equation™. The Culture Equation is a culture-agnostic approach to transforming your organization to be one that best supports your strategy. As a consultant and keynote speaker, she shares uncommon ideas towards success by shifting the paradigm from performance vs. people to performance through people. “Culture is not about feelings.” Culture can be shifted by looking at 8 Culture Dynamic Drivers that transform your environment and create new behaviors in employees. Her talks are dynamic, data-driven, and infused with humor offering refreshing strategies that are a realistic roadmap to reaching your business goals.
Date/Time:
05/20/2026
8:00 am - 11:30 am
Location
Kutztown University - McFarland Student Union Building
Registration
PARKING INFO & DIRECTIONS TO McFarland Student Union Building on campus of Kutztown University:
Guests park in the A-2 lot for event. If there is anyone who needs handicap parking they can use the A-1 lot. The rest of the A-1 lot is metered parking which is enforced. Guests can park there only if they’re willing to come out to feed the meter every hour.
Multipurpose Room (MS 218) in the McFarland Student Union Building. The room is on the second floor. When entering the building, it’s easiest to use the entrance by the bookstore. There are stairs in front of you to the second floor and then the room is to the left at the top of the stairs. If you need an elevator walk straight in past the stairs and the elevator is on the back wall. Go to the second floor and the room is in front of you to the right as you exit the elevator.
EVENT TIMELINE:
| 8:00 – 8:40am | Breakfast & Networking |
| 8:40 – 8:50am | Welcome and High Center Updates |
| 8:50 – 8:55am | Partner Profile (5 mins.) |
| 8:55 – 9:00am | Speaker introduction |
| 9:00 – 10:00am | Keynote speaker (Part 1) |
| 10:00 – 10:25am | Break & Networking |
| 10:25 – 11:25am | Keynote speaker (Part 2) |
| 11:25 – 11:45am | Q&A |
REGISTRATION DETAILS
High Center members, partners and nonprofits receive 3-free attendees for this event. If more than 3 tickets are needed for your company, you are able to purchase additional tickets for the price of $75 per person plus tax and fees. Connect with us by calling or emailing: highcenterinfo@etown.edu or call 717-361-1275.