Register Soon
Thursday, December 3, 2026
Susquehanna Room, Elizabethtown College
3:00 pm - 5:00 pm
TOPIC: Building a SHARP Sales Culture
Description / Summary:
Strong sales cultures do not emerge by accident. They are built with intention.
Many organizations focus on tactics, tools, or short-term performance pushes. But sustainable growth requires something deeper: structure, clarity, accountability, and reinforcement.
This session is designed for business owners and sales leaders who want to intentionally shape their sales culture from the top down. Using the SHARP framework, we will explore how systems, habits, application, reinforcement, and performance tracking work together to create alignment, accountability, and long-term revenue stability.
Issues addressed:
- Inconsistent sales performance despite capable people
- Misalignment between leadership expectations and frontline execution
- Lack of defined systems and accountability structures
- Culture drift as organizations grow or transition leadership
- Difficulty sustaining momentum after training initiatives
Objectives:
- Define the elements of a SHARP sales culture and why structure drives results
- Identify gaps between leadership intent and sales execution
- Clarify the systems required to support consistent performance
- Develop practical strategies to align leadership, sales, and support teams
- Create a roadmap for reinforcing behaviors that produce predictable growth
Agenda
2:45 – 3:00 pm Arrival and Registration
3:00 – 4:30 pm Workshop
4:30 – 5:00 pm Networking and Light Refreshments
