Creating Company Value through Intentional Culture

Scott Smith
Herbein | Human Capital Practice, Director of Client Services

Scott Smith is a human capital strategist with over 25 years of executive leadership experience in the manufacturing sector. As Director of Client Services at Herbein | Human Capital, he partners with organizations to strengthen leadership, align culture, and build sustainable value. His work is grounded in hands-on experience and informed by proven performance frameworks such as the Entrepreneurial Operating System (EOS) and Rockefeller Habits (Scaling Up).
Scott holds a B.S. in Marketing with a minor in Economics from Penn State University, is SHRM-SCP certified, and actively engages in peer-based learning through organizations such as Vistage International and The High Center. Guided by core values of empathy and curiosity, the belief that challenges are opportunities in disguise, and a commitment to long-term impact and legacy, his purpose is to help leaders build organizational value by doing the right things right when it comes to people.
Outside of work, Scott enjoys outdoor activities, family, and serving others through community involvement.

Bill Stratton
EOS Worldwide

Bill Stratton brings over 30 years of hands-on leadership experience in fast-growing, entrepreneurial manufacturing companies across Central Pennsylvania. He’s been in the trenches— helping scale a company from $13 million to over $100 million in revenue and helping it evolve from a national player to a global competitor. He knows what it takes to grow a business—and the challenges that come with it.

In 2014, Bill stepped into a turnaround situation with a 90-year-old, family-owned manufacturing firm. He stabilized the business, reignited revenue growth, and guided the company through significant operational and cultural change. But even with the bleeding stopped, he saw a bigger opportunity: to build a foundation for sustainable, long-term growth.

That’s when he discovered the Entrepreneurial Operating System® (EOS®) through his Vistage group. Bill brought in a Certified EOS Implementer™, rolled up his sleeves with the leadership team, and began the EOS journey. The results were transformational: improved clarity, accountability, and alignment led to a bold business model shift and the launch of a new division. Today, that company is thriving—proof of what’s possible with the right system and structure in place.

Inspired by his experience, Bill became a Certified EOS Implementer™ in 2018. Since then, he has helped over 40 entrepreneurial leadership teams get what they want from their businesses—by implementing practical tools, strengthening team health, and driving real traction.

Bill doesn’t just teach EOS—he lived it. He knows the pressures and decisions business owners face because he’s been there. Now, he’s on a mission to help other entrepreneurs achieve clarity, control, and growth—so they can build better businesses and live better lives themselves.

Will Omlor
EOS Worldwide

Will started his entrepreneurial journey at 24 when he owned and operated a fireplace and chimney service company. A few years after starting the business he found himself stuck- growth was flat, people were not being managed effectively, profit was down, and he was burnt out. That’s when he discovered the book “Traction” and implemented EOS inside of his business. During the next 5 years, the business grew on an average of 25% per year before accepting an offer to sell and merge with another company.

After selling his business, the organization that purchased the company hired a Professional EOS Implementer to help them on their growth journey. While collaborating with the EOS Implementer, Will discovered his true passion of helping entrepreneurial businesses achieve their true potential.

When he is not working with clients, Will is an avid bowhunter, motorcycle enthusiast, disc golfer and father of 3.