Event Information
Tuesday, May 20, 2025
Kutztown University – McFarland Student Union Building
8:00 am - 11:30 am
Leading & Selling with Simplicity
Bob Marsh
Growth leader, sales expert, executive, and sales keynote speaker Bob Marsh is a leading voice in the transforming world of customer expectations.
At a time when executives must transform the mindsets of their teams in order to thrive, Bob is teaching clients and audiences around the globe how to put the customer at the center and surround them with an experience that helps them make the right decisions faster than ever.
LEADING WITH SIMPLICITY™
We live in a complex world – and complexity slows down growth. Combine this with information overload and weakening attention spans, and we’re left with teams that feel overwhelmed and out of sync, and leaders who are struggling to motivate and drive high performance.
Bob’s revolutionary concept of Leading with Simplicity™ will help your audience understand the core drivers of what motivates people to feel aligned, energized, and motivated to perform with precision. Using a blend of proven research, experience from being in the trenches, and a little bit of humor – attendees will walk away with fresh ideas that they can put into action.
After Bob’s powerful message, your sales team will walk away with an arsenal of new skills and resources, including:
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How to squash the false psychological blockers that inhibit your growth so you can lead with confidence
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The critical skills for transforming information overload into engines to drive more alignment, and faster moving teams
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A proven method to focus on the behaviors that matter to maximize your impact
SELLING WITH SIMPLICITY™
Bob’s revolutionary concept of Selling with Simplicity™ is all about putting customers at the center of everything you do, then surrounding them with an engaging, authentic, and action oriented buying experience that drives faster decision-making.
Built from hands-on selling and executive leadership experience, combined with the latest research on influence and B2B customer expectations, Bob will launch your sales team on a journey of creating an elite customer buying experience that will become your company’s greatest weapon to capture more market share.
After Bob’s powerful message, your sales team will walk away with an arsenal of new skills and resources, including:
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The formula for grabbing and keeping customers attention so you can uncover more opportunities
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The critical skills for transforming information overload into engines to drive faster decision making and higher win rates
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How to squash the false psychological blockers that inhibit your ability to be more influential so you can sell with confidence
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The mindset shift to lead customers through decisions so you can win more often, and win faster
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The essential qualities to be an elite seller that can evolve and adapt to ever changing customer expectations
Date/Time:
05/20/2025
8:00 am - 11:30 am
Location
PARKING INFO & DIRECTIONS TO McFarland Student Union Building on campus of Kutztown University:
Guests park in the A-2 lot for event. If there is anyone who needs handicap parking they can use the A-1 lot. The rest of the A-1 lot is metered parking which is enforced. Guests can park there only if they’re willing to come out to feed the meter every hour.
Multipurpose Room (MS 218) in the McFarland Student Union Building. The room is on the second floor. When entering the building, it’s easiest to use the entrance by the bookstore. There are stairs in front of you to the second floor and then the room is to the left at the top of the stairs. If you need an elevator walk straight in past the stairs and the elevator is on the back wall. Go to the second floor and the room is in front of you to the right as you exit the elevator.
EVENT TIMELINE:
| 8:00 – 8:40am | Breakfast & Networking |
| 8:40 – 8:50am | Welcome and High Center Updates |
| 8:50 – 8:55am | Partner Profile (5 mins.) |
| 8:55 – 9:00am | Speaker introduction |
| 9:00 – 10:00am | Keynote speaker (Part 1) |
| 10:00 – 10:15am | Break & Networking |
| 10:15 – 11:15am | Keynote speaker (Part 2) |
| 11:15 – 11:30am | Q&A |